Mall Sponsorship Opportunities

Scottsdale Fashion Square recognizes the tremendous value of providing other companies with access to a qualified shopper base and has developed sponsorship and marketing opportunities for companies who share a customer philosophy paralleling that of Scottsdale Fashion Square.

Merchandising Events

Customized marketing programs can be developed to increase brand awareness and incremental sales while enhancing your company's marketing goals and objectives

Tap Into the Value

Mall traffic and consumer impressions are the leading benefit of mall sponsorship. As a matter of fact, more than 12.5 million shoppers visit Scottsdale Fashion Square every year. Simply stated, the cost per thousand is less than most area media outlets. Add to that the flexibility and having personal contact with potential customers and your marketing possibilities are endless.

Communicate Face-to-Face

Consumer impressions are an important benefit for our sponsors and corporate partners. Another key selling point is the ability to communicate face-to-face with shoppers who are predisposed to make a purchase, while enhancing your company's relationship with the customer.

Customized and Flexible Programs

There are opportunities to cross promote, incorporate product sampling, sales promotions, special events and community partnerships. Tremendous success can be achieved through "Preferred Provider" relationships via premium retail space, promotional signage and identification throughout the center.

Opportunities Include:

Official Sponsor Designation
Amenity Naming Rights
On-Mall Advertising
Display and Exhibit Space
Advertising Inclusion
Internet Exposure

For more information, please contact:

David Madrid, Senior Manager, Strategic Partnerships

P: 602-380-1662

E-mail: david.madrid@macerich.com